Planning outdoor advertising in Abuja starts with one question: what will it cost? Across the six Digital Billboards SOTOE lists in Abuja, starting rates for a two-week booking run from about ₦1.7 million to about ₦5.2 million The gap is wide because not all sites are equal.

Four factors explain most of the difference between sites.

Location and traffic. A screen on a busy junction or a route into a government district costs more than one on a quieter road, because more people pass it.

Format and size. Digital Billboards can be updated and can carry more than one advertiser. A larger or higher-brightness screen is usually priced above a smaller one.

Booking length. Rates are usually quoted for a fixed period. The rates below are for two weeks. Ask about longer bookings if your campaign runs past that.

Availability. A site that is in demand, or already booked for part of your dates, changes what you can book and when.

These are the starting rates on our site for a two-week booking.

A higher rate does not automatically mean a better fit. Compare each site against the route your audience takes, not only the price. Availability changes, so check each listing for its current status.

Whoever you book with, ask what the price covers. A clear quote states the rate for your dates, whether tax is included, whether creative production or installation is extra, the posting dates, and how you will confirm the campaign ran. At SOTOE, final pricing is confirmed in your quote

Start with your objective and your dates. Shortlist two or three sites on the routes your customers use, then ask for one quote that covers all of them. Adding a second site often gives you more reach than extending a single site for longer.

Tell us your brand, budget and start date. We reply to every call and email within 24 hours with available sites and rates.